Direct-to-consumer natural beauty and skincare brand Bella Vita Organic, recently appointed Akanksha Singhal as Vice President-Marketing \u0026amp; Brand. She has been a part of digital marketing industry for over 15 years in both agency and brand side namely Cheil Worldwide, DigitasLBi, Reprise Media and is also well known in the fashion industry for her stint with AkkiDokie Digital.\nWith proven history in implementing 360 degree integrated marketing plans for the brands, Akanksha Singhal is skilled in creating advertising sales strategies and marketing solutions for the brands across digital platforms. Akanksha has worked with over 200+ brands across many industries including Uttarakhand Tourism, Samsung, Coca-Cola, Microsoft, Hero Group, Dabur, Reckitt Benckiser, Adidas, Bata, Jet Airways, Mothercare, Thumbs Up, Jockey, and many more. \nAt Bella Vita Organic, Akanksha Singhal will collaborate with verticals across the organization to develop brand strategy, content strategy, social media strategies, PR initiatives and refine advertising solutions. \nSpeaking about her role and responsibilities at Bella Vita Organic, she said, “I’m honored and elated to join the team. I believe Digital has become the new normal and my objective here at Bella Vita Organic will be to take it to newer heights as a brand and hopefully create breakthrough branding concepts that would make the brand a known name in every household. I look forward to working with the team to break barriers and create new digital milestones.”\nCommenting on Akanksha’s appointment, Aakash Anand, Founder \u0026amp; CEO, Bella Vita Organic, said, “Her deep understanding comes with a strong skill set in media, brand positioning and solutions, integrated marketing communication strategies, all of which will be beneficial for the brand. We are sure that with the wealth of experience and hands-on expertise that she brings to the table, Akanksha will raise the bar in building and managing a dynamic team and brand. Looking forward to celebrating many milestones with her.” \nWith diverse range of skills, she has delivered campaigns for Indian brands that span mass media, content, SEO, social and data analytics.\nThe Story is also covered at ETBrandEquity, SocialSamosa, exchange4media, BWPeople.in and more.