Bella Vita Organic Raises 10 Million Dollars From Ananta Capital

Bella Vita Organic Raises $10M From Ananta Capital

Direct-to-consumer personal care brand Bella Vita Organic has raised $10 million from Ananta Capital, a private equity platform backed by the Mumbai-based Taparia family of Famy Care Group. Gurgaon-based brand owned by Idam Natural Wellness Private Limited, manufactures and sells natural skin, hair care, and wellness products heeding to personal care solutions for all its customer’s needs. 

With a portfolio comprising of face care, hair care, body care, and soon-to-launch Ayurveda-enriched Make-Up, D2C brand Bella Vita Organic has run profitability since the inception and plans to do so while pushing the pedal on growth with the fund-raise from Ananta Capital. 

Initiated in 2018 by Aakash Anand, the idea of starting the online personal care brand came when he saw his mother-sister duo (Anju Anand and Aashima Anand) getting tremendous customer love for their salon chain which used home-made natural and ayurvedic beauty products. Originally launched with four products in the face care category, Bella Vita Organic now has over 55 products in total including a range of essential oils and fragrances. 

Aakash, the Founder of Bella Vita Organic in a statement said, “We’ve been fortunate to see our customers love our products right since our launch in late 2018, and today we’re elated to see our investors placing their confidence in our young brand. Bella Vita Organic has its genesis in making the best products for our consumers for all their beauty and personal care needs. This investment will further help us scale our brand & product offerings and continue to be a source of delight for our customers”.

Bella Vita Organic is a leading natural beauty and skincare brand committed to the roots of Ayurveda with a touch of new-age techniques. Curating products for skincare, haircare, and body care, the brand strives to provide its customers with natural and affordable products that are free from harsh chemicals.

Sanjeev Taparia and Ashutosh Taparia from the Mumbai-based Taparia family who sponsor  Ananta Capital believe that Ananta Capital will help the D2C brand to reach the next level of its growth. They added, “As a family, we’re proud of the relationships we’ve built in all our businesses over the last few decades and we seek to do the same through the Ananta Capital platform”. 

Sharing their vision, in a statement, they said, “With this investment in Bella Vita Organic, we intend to work with Aakash in building an enterprise that all of us can be proud of. In our research on the D2C personal care space we looked at a lot of companies, but Aakash and Bella Vita Organic truly stood out. Our core focus at Ananta is to build deep and long-term partnerships with the founders of companies we back. We don’t operate as conventional private equity funds but more as operating partners. With Aakash, we are excited to take Bella Vita Organic to its next level of growth”.

Talking about investing in the brand Bella Vita Organic, Mr. Lovkesh Kapoor, the Managing Partner of Ananta Capital mentioned, “We at Ananta have a singular focus on investing in passionate founders who are trying to build large enterprises with a sharp focus on unit economics. Aakash and Bella Vita Organic tick all the boxes for us. We were also pleasantly surprised that founders of a lot of more established personal care companies considered Bella Vita Organic as a disruptor and a serious challenger brand in the industry.”

Gurgaon-based brand, Bella Vita Organic is on the track to becoming the fastest D2C Indian skincare brand to cross Rs 100 crore in annualized revenue run rate within a record time of 3 years of existence in the business. Apart from its website and App, the brand has its appearance on Amazon, Nykaa, Flipkart, Purplle, and numerous marketplaces.


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